Coaching is a collaborative and goal-oriented process in which a coach works with an individual to facilitate personal or professional development. This process typically involves providing support, guidance, feedback, and encouragement. Coaching can focus on various areas such as career development, skill enhancement, performance improvement, leadership development, and overall well-being.

For a coaching relationship to be successful, the coach and the coachee(s) must enjoy working together. In addition, they must believe that the process will help them achieve specific goals, overcome challenges, and maximise their potential.